Salford City FC

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OK so there was never going to be much competition for keywords here (there is only one Salford City Football Club) but it was still important to get it right with fans and customers alike.

 

Salford City Football Club already had a high click through rate but we improved it by making the process simpler
Reduced costs compared to the old site
Easier for the owners to update the website themselves
Already very prominent on social media

Challenge

To create an online focal point for the club.

Solution

There was no rocket science needed here. The club already had a strong brand name and just wanted a website where fans could find club information, buy club merchandise and sort ticketing problems.Club news would also be displayed on the website. We introduced an E-Commerce aspect to the website so fans could buy replica shirts etc but kept the front page clean for any news!

 

 

Results

We increased the Click Through Rate (CTR) by 16% compared to the old site. The fans welcomed the new site and liked it for its clean simplicity and delivering exactly what they wanted. It gave them a valuable interface with the club.

 

16% CTR

22% less CPA

72% ROI

From The Client

Absolutely made up with the website. The Guys at Speedy Media couldn't have done a better job at building the site and being very patient with all of my questions. I would happily recommend Speedy Media to anyone requiring website design.

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